A brochure site is not a website
Most medical practice websites are four pages: home, about, services, contact. They were built years ago, they are not mobile-friendly, and they give Google almost nothing to work with. A site with four pages ranks for almost nothing. A site with 20 to 30 pages of well-written, AHPRA-compliant content ranks for dozens of searches that patients actually make.
The difference between a four-page site and a content-rich site is not vanity. It is visibility.
What a medical practice website needs in 2026
Condition and procedure pages. Each condition you treat and each procedure you perform should have its own page. When a patient searches "knee replacement Sydney" or "rotator cuff repair recovery", Google needs a page to show them. If you do not have one, your competitor does.
Patient resources. Pre-operative instructions, post-operative guides, what to expect at your first appointment. These pages serve patients and they rank for long-tail searches that bring people directly to your site.
Blog content. Regular articles about topics in your field, written in your voice, demonstrate your authority and give Google fresh content to index. This is the single most effective long-term SEO strategy.
Proper technical SEO. Structured data (schema markup), fast loading times, mobile-first design, SSL certificates, and clean URL structures. These are baseline requirements, not optional extras.
AHPRA compliance built in. Every word on your site must comply with the Guidelines for Advertising a Regulated Health Service. No claims of superiority, no patient testimonials, no treatment guarantees, no before-and-after photos (unless specifically permitted). We build compliance into the content process, not as an afterthought.
What we build
| Component | What is included |
|---|---|
| Homepage | Professional design, your credentials, key procedures, clear calls to action |
| About / Bio | Your background, qualifications, areas of interest, written in your voice |
| Condition pages | One page per condition you treat, optimised for patient search terms |
| Procedure pages | One page per procedure, with what-to-expect information |
| Patient resources | Pre-op, post-op, and general information pages |
| Contact | Online booking integration, location map, contact form |
| Blog | SEO-optimised articles published regularly in your voice |
Every page is mobile-responsive, fast-loading, and built with proper structured data for Google.
AHPRA compliance is not optional
AHPRA assessed 775 advertising complaints in 2024/25. 356 were treated as criminal offences. Proposed reforms will increase penalties to $60,000 per offence for individuals and $120,000 for body corporates. AHPRA is now using AI tools to proactively scan medical websites for non-compliant advertising.
We run every page through a compliance check before it goes live. No prohibited terms, no testimonials, no misleading claims. If your current website has compliance issues, we identify and fix them as part of the build.
Pricing
Website builds start from $4,500. The final quote depends on the number of pages, complexity of content, and whether you need blog articles included in the initial build. We publish transparent pricing because doctors are time-poor and deserve to know what things cost before getting on a call.
See our pricing page for full details.
Contact: clare@narrativedigital.com.au
Frequently Asked Questions
How much does a medical practice website cost?
Our website builds start from $4,500 for a standard practice site (8-12 pages). Larger sites with more condition and procedure pages are quoted individually. See our pricing page for full details.
Will my website be AHPRA compliant?
Yes. Every page goes through a compliance check against AHPRA advertising guidelines before going live. We also audit any existing content you want to bring across to the new site.
How long does it take to build a medical practice website?
A standard site takes 3-4 weeks from kickoff to launch. Larger sites with extensive condition and procedure pages may take 5-6 weeks. We work with your availability for content review and approval.
Do I need to write the content myself?
No. We write all content in your voice based on a conversation about your practice, your areas of interest, and how you talk to patients. You review and approve everything before it goes live.